Successful hog marketing groups

Analysis of Two Hypothetical Long-Term Hog Marketing Agreements: Cost-Plus and Window Price, 1986-1996

Two alternative long-term marketing contracts between producers and packers were compared over a 10-year period. Contracts offered in the industry differ greatly. The two contracts considered here represent a cost-plus contract and a $38-48 window price contract. They were compared using actual prices from 1986-1996 and at prices that were five percent lower than actual prices. Both contracts r...

Analysis of Economically Optimal Nutrition and Marketing Strategies for Paylean@ Usage in Hog Production

An approach to the development of the economically optimal dietary concentration of Paylean, duration of the Paylean feeding, and dietary lysine concentration for finishing hog production is presented. A simulation model describing daily growth of hogs under different Paylean and lysine concentration combinations was adapted for optimizing nutrition and marketing when feed is supplemented with ...

Developing successful theories in marketing: insights from resource- advantage theory

All disciplines require both (1) the development of theories that explain and predict important phenomena and (2) empirical research that tests the theories. Purely conceptual/theoretical articles are central to theory development and are generally more influential than empirical articles. However, not all conceptual articles are equally successful. This article addresses the issue of why some ...

Focus Groups and the Nature of Qualitative Marketing Research

Markets in Africa: Experiences from Producer Marketing Groups in Kenya

Many Sub-Saharan African countries have liberalized their economies and developed poverty reduction strategies aimed at opening up new market-led opportunities for economic recovery and accelerated growth. The outcomes of these policy reforms have, however, been quite mixed (Winter-Nelson and Temu 2002; Dorward and Kydd 2004; Fafchamps 2004). Many smallholder farmers continue to engage in subsi...